One of the most iconic songs in music history, "What's Going On" by Marvin Gaye, almost never saw the light of day. Berry Gordy, the legendary founder of Motown Records, was famously against the release of the track. He went as far as to declare, “This is the worst record I’ve heard in my life.” Despite Gordy’s resistance, Marvin Gaye persisted, and the song’s eventual success proved it to be a groundbreaking moment—not just for Gaye but for music as a whole.
A Bold Shift from the Motown Sound
Released in 1971, "What's Going On" marked a significant departure from the polished, radio-friendly Motown sound that had defined the label. Instead, Gaye opted for deeply personal and socially conscious material, addressing issues like police brutality, poverty, and the Vietnam War. At the time, Gordy was apprehensive, fearing the song would alienate Motown’s audience and jeopardize its commercial success.
Gaye, however, was resolute. He believed in the power and urgency of the song’s message, famously telling Gordy he wouldn’t record another note until the song was released.
A Record-Breaking Hit
Despite the initial pushback, "What's Going On" became an instant classic. The track spent five weeks at the top of the Billboard Hot Soul Singles chart and climbed to #2 on the Billboard Hot 100, selling over two million copies. It became Gaye’s second-most successful song under the Motown banner, solidifying his status as one of the greatest artists of his generation.
The song’s success also helped usher in a new era for Motown, paving the way for more experimental and socially aware music.
A Legacy Cemented
The legacy of "What's Going On" is undeniable. Rolling Stone has consistently celebrated the song’s impact, ranking it at number four on their 500 Greatest Songs of All Time list in both 2004 and 2010. The track remains a powerful anthem of social consciousness and a testament to Gaye’s artistry and courage in standing firm for his creative vision.
A Timeless Classic
More than half a century later, "What's Going On" continues to resonate, serving as a reminder of the power of music to spark conversation and inspire change. Marvin Gaye’s unwavering belief in the song ensured its place as one of the most significant pieces of music history, proving that sometimes, taking a risk is what’s truly necessary to make a difference.
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