PUMA Still Deposits Money Into A Trust Fund For Nipsey Hussle's Kids Every Year

The legacy of Nipsey Hussle continues to live on—not just through his music and community impact but also through the business moves he set in place before his untimely passing. One of the most meaningful examples of this is PUMA’s ongoing commitment to depositing money into a trust fund for his children each year.

A Lasting Partnership

Before his tragic passing in 2019, Nipsey Hussle had a partnership with PUMA, launching a successful collection that reflected his signature style and vision. Even after his death, PUMA has remained dedicated to honoring his legacy—not just in tribute but in tangible financial support for his family.

Building Generational Wealth

Nipsey’s brother, Blacc Sam, has spoken openly about Nipsey’s business acumen and how he worked to ensure financial security for his family. From The Marathon Clothing to real estate investments, Nipsey understood the power of ownership and generational wealth. The trust fund for his children, supported by PUMA, is a direct reflection of that mindset.

The Marathon Continues

PUMA’s yearly deposits into the trust fund show a commitment that goes beyond business—it’s about honoring Nipsey’s vision of financial empowerment. His impact, both in music and entrepreneurship, continues to inspire, and through initiatives like this, his family and community still benefit from the seeds he planted.

Nipsey Hussle’s legacy will never fade, and his marathon truly continues.